Newsletter 3

I have not been able to write much. I want to be consistent with this weekly newsletter. So I have marked creating this newsletter as a daily habit. I plan to write at least something everyday so I can be ready at the end of the week with the newsletter. 

I feel there is a complete communication breakdown between me and the world at large. I need to write and put things about myself out there. Its a kind of communication when you are no longer able to communicate all that there is in phone calls , social media or WhatsApp exchanges. 

So lets begin

Last few days I have come across a new revelation about myself. To my utter disbelief, I have discovered, I am very much interested in the life of the under dog. The one who are poor, the one who have no influence. I call this poverty tourism. To explore poverty with an eye of an outside is tourism isn’t it? 

Which better place than India to discover poverty? Many foreigners come to India, looking for poor people. They go to Kolkatta since and their idea about poverty is linked with Mother Teresa. 

I am not travelling anywhere to discover poverty. Instead I bought 2 books which talk about the poor in villages and cities. These books are ‘Maid In India” by Trupti Lahiri and “The feast of Vultures – The hidden Business of Democracy in India” by Jose Joseph. 



“The feast of Vultures – The hidden Business of Democracy in India” by Jose Joseph. Usually I lose interest in a book after reading 20 percent, but I haven’t been able to put this book down. 

For anyone who wants to know what is the real India, this book is where you could start with. How Indian democracy works or rather doesn’t work. The issues of corruption and middle men is deftly handles with some super examples. 

Maid In India by Tripti Lahiri 

This is a story about how your Maids end up in your house. Tripti Lahiri has documented the journey of the maids from rural areas of Assam, West bengal, Bihar into the upper middle class house of Delhi. 


Last Mughal

This is one book I managed to finish. Dalrymple is a fascinating story teller and he has told this story well. It is a fascinating story of last Mughal emperor Zafar in the backdrop on the 1857 sepoy mutiny. 



I wrote a blogpost on Poverty Tourism. It is ironical that Laxmi doesn’t want to go with me on Poverty Tourism. Read my blogpost on poverty tourism here 

If you think you are the new age guy, you have probably fallen for the healthy eating trap. You will be caught saying stuff like “What goes in, comes out” or GIGO (garbage in, garbage out). In Bandra where I live. Salad bars and health food do amazing business. I think if you are into health food fads, you need to read this article on “Clean Foods” 

I have always wondered how restaurants business work. There are so many food places, which start and close. What are the though processes that goes in to making a decision behind a food place. This article featuring Riyaz Amlani is a good way to start your research. 

The secret of trust we build in our college and school days is because of a fundamental reason. The more you interact with a large number of people, the more chances of you having a broader set of friends. As we grow older, our friend circle shrinks, the reason is plain that we just don’t get to interact with lot of people. Read this excellent article on “TRUST” 


Recently I was invited to NM college to give a couple of guest lectures. I spoke about SEO and My Entrepreneurship journey and a bit on what do expect for future. I even created a website for the talk, check it here . 

The only events I seem to attending right now are book launches. I attended 2 last week. One was by a debut author Isha Inamdar and the second was by a seasoned marketing guy called Devasis. Devasis seems to know quite a lot about Bar dancers. Though the book is a fiction he has been researching on bar dancers for last 10 years. The panelists were very interesting too. The Book is called “without prejudice”. 



I have been using Apple Music intermittently. Though its pretty good, I don’t think its great. But then I thought I will give Spotify a spin, only problem was its not available in India. So I got myself a free 14 day VPN trial with Cloak

The interface is very cool, better than apple music. Go take a spin? 

Here are some of favourite music links 

1) Let me down

2) One more cup of Coffee 

3) Flying on the ground

Lonely City, Why Loiter, Can’t get you out of my mind.


I can’t get her out of my mind is a wonderful song. There are some people, you can’t get out of your mind. I wish there was a book which would help one remove people out of your mind. The thing according to Ayn Rand is that we fall in love with people is because of their virtue. This means we fall in love with the person who is perfect, until the bubble bursts. Meditate on this line – Your flaws make you flawless. Coming back to Music here is another track by Massive Attack.. This song by Micheal Kiwanuka is beautiful.


This could make you lonely. It is our pursuit of perfection which makes us shun others and we end up all by ourselves. Yes, I am very lonely. No other author has articulated loneliness as good as Olivia Liang on Lonely City.  She has explored the lives of some prominent artists like Edward Hopper and Andy Warhol. Another Book I am reading is Why Loiter which written by 3 women authors. They go on exploring city women and their relationship with Public space. 

My First Newsletter

So, This is my first newsletter and I have zero subscribers. Never mind. Much of what we do on social media is talk to our own damn self! 

This newsletter is about what music was my ear worm in the past week. What books I am currently devouring. What are some of the articles I would like to recommend. I am not a big GIF or Meme guy. But will work on that. 


You got to follow Yooti music newsletter, she curates some awesome sounds and guess what they aren’t the commercial ones which we ordinary mortals hear all the time. I have even made a playlist on youtube of the songs she has included in her newsletter. 

My hot song for this week is Despacito, except the English part sung by Justin Beiber, the song is extremely catchy and groovy. What really got going for this song, is this viral video and this one where is really started I think. There are many more viral videos, including this soulful Indian viral video

Enough of Music, lets move to BOOKS

As per my Goodreads profile I am currently simultaneously reading 37 books. Trust me, I read all, But yes i do simultaneously read about 4 books at a time. Rest of the books are in various stages of completion. The 4 books I am devouring this week is Why Loiter , which is amazing book written by 3 Indian girls. Ofcourse there is Alvin Tofller’s Third Wave which is a difficult read so my pace is a couple of pages a week. My night time reading is Last Mughal by William Darylmple. Darylmple is an amazing story teller, one of the best. Then to learn about the noveu rich I am reading The Wealth Wallah’s 

Some Links worth checking out on the Web?

This one is my personal story and every father who got seperated from their children very well articulated by David Brook’s for NY Times. In recent times I have started hating Ted talks kind of video, again if you read this article, you might just get what I mean. I live in Hipster Bandra, so we have more poeple eating salad meals than any where else in India. The wellness epidemic in Bandra has reached epic proportions and I long for simple meals, maybe this article will drill some sense in to those health freaks. 

So long, guys!

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