I like being in this situation where there is no other choice left, but that what needs to be done, and which I have to do it.
If i was the CEO of Nike, I would change the slogan from “Just do it” which is has connotations of “unconscious” decision making to ” I had to do it” which denotes “conscious” contemplation and well thought over action.
If we stop doing things, just because they just need to be ticked off the list and consciously wait for a situation where you have no other choice ” than to just do it”.
Will the world be a different place?
Just a thought.