What does "Love yourself" mean to you.

All the spiritual masters or self-help books will repeat the same
thing. That “love yourself” than you can love others. I want to make a confession, I really don’t know how to love myself. Do you?

But I am determined to “love myself”, I even broke off with my
girlfriend of 5 years last week, saying that I don’t love you, I only
love myself!! So loving oneself can mean a lot of things.

To begin with I took the literal meaning that loving myself means
“self gratification” or “masturbation”, but after loving myself for 15 
times in a day, it sure didn’t feel right. Loving yourself is surely about pampering oneself, I think i do that
all the time, i work from home, I watch 2 movies a day(not everyday),
I buy e-books and audio books, I subscribe to some awesome music
services. But this kind of pampering has become more of a necessity
than luxury.

So i guess “loving yourself ” is doing whatever makes you feel good,
and this can change as per your needs? But need is a bad word right?
Err… Other theories!

Sometimes loving oneself is helping others, doing something for the
community, seeing a smile on someone’s face. Helping a friend to take
care of his troubled business venture. Visitng the insecure aunt.
Helping someone who can’t fend for themselves. Solve a problem and etc
etc. What One can do is question oneself “are you doing whatever you are
doing, is it out of insecurity or lack? Is it out of greed or need? (i
hate the word need) (replace with desire)

Or is it out of the pure joy of doing something and feeling great
about what your thoughts, words, actions bring about. Any insights into how to “love yourself or oneself” will be highly appreciated.